The business behind women’s fashion is often more complicated than ordinary shoppers could even realize. Fabletics is not afraid to use new-on-the-market computer programs and technology to better their sales marketing. Most stores that sell apparel will have a store area designated to show off their inventory items. Many shoppers recognize this easily seen showroom. Fabletics has a different approach to how they convey their current fashion lines. In this reverse showroom model, Fabletics compiles fashion and shopping related data from their many customer groups. The information directly from these shopping customers allows for better understanding of customers latest needs, wishes and various other shopping details.
Fabletics likes their impressive reverse showroom technologically enhanced by a computer data system capable of amazing calculations and logic based predictions. Fabletics monitors this precise compilation of customer specific apparel preferences and individualized shopping habits. With assistance from the computer program, this fashion company can alter their “showroom” any time this detailed customer input signals that a marketing strategy needs changed. This is one more way that Fabletics listens to their customers. Their customer based inventory is allowing this apparel company to become a major fashion player on a widespread world stage.
Retailers are known to recruit famous people for their advertising campaigns. Kate Hudson is not just a pretty face seen on commercials and in magazine ads. She takes a real interest in all aspects of bringing an initial clothing design to fruition. Kate has stipulated that every clothing piece needs to meet this fashion company’s high standards. At first, people were skeptical of this marketing strategy. It seemed as if this company could lose money wasting time for always delivering finely crafted clothing articles. Kate stood her ground, and though there were some initial delays in production, the customer response to this high end production detailing was and remains highly popular.
Kate Hudson was ready to take Fabletics to the unknown masses that shop Amazon every day. This marketing move is now paying back in larger company profits from more frequent sales. The convenience factor has hooked many online shoppers. It is much simpler to quick click to Amazon, and then search for Fabletics. These online shoppers are overjoyed by the deals available for such gorgeous clothing attire. Fabletics once again displayed enormous predictability in future shopping habits by connecting with customers that prefer shopping online. Fabletics is a game changing company.